Built during the spike, not before it
By the time it is 38 degrees, the search results are already decided. A site started in November does not rank in December.
Be ready before the first hot week, not during it.
HVAC demand arrives in spikes — the first heatwave, the first cold snap. The contractors who win those weeks had the site, the pages and the booking path in place a month earlier. The ones who did not spent the spike answering a phone that was not ringing.
- Built for
- HVAC contractors
- Markets
- Worldwide
- Live demo
- Coastline Air
01Live demo
See it, don't read about it
A finished site, in your line of work, that you can click around.
Coastline Air is a complete demonstration site we built — every page, every service, every form working. It is a fictional business, so nothing on it is anyone's real trading record. Open it and picture your name on it.
Coastline Air
Brisbane air conditioning, installed and serviced properly.
Air conditioningWoolloongabba, QLD
6Service pages6Area pages13Pages in total
What to look at first
Open the split system page — sizing is answered before the price
See how the repair page catches the search made from a hot room
Open an area page and see how one suburb gets one page
Use the free quote form — it works, and nothing is stored
Every demo is a fictional business and is labelled as one on every page. We will not put a company that does not exist online without saying so — and we will not invent reviews or results for yours either.
02The problem
Why the site you have isn't working
Three things that cost you the enquiry.
These are what we find on almost every HVAC contractors website we are asked to look at.
Maintenance plans sold only by phone
The highest-value, most predictable revenue an HVAC business has, and on most sites it does not even have a page.
No sizing help anywhere
The question every customer has is what size unit they need. Answer it on the page and you get the enquiry; leave it out and they keep looking.
03What you get
In every build
What's actually included.
One fixed price against a written scope. Everything below is in it — there is no list of extras waiting after you sign.
A page for every service
Installation, ducted, repairs, servicing, commercial — each with its own page and its own quote path.
A page for every area
One per suburb or town you cover. This is what a local search actually finds.
A maintenance plan page
Usually the highest-value page on an HVAC site: its own page, its own sign-up path and its own follow-up.
Click-to-call everywhere
Header, sticky mobile bar, and beside every price.
Sizing answered up front
The question every customer has, answered on the page instead of held back for the call.
Built for the spike
Static-fast pages, hosting and SSL included, so a heatwave week does not take the site down.
Your real reviews, live
Straight from your Google profile, so nothing drifts from what customers wrote.
Hosting, SSL and changes
Included. You ring us when a price changes.
04Structure
One page per thing people search for
The structure that actually ranks locally.
This is the page list from the Coastline Air demo. Yours is built the same way, with your services and your areas.
A page per service
Each one names the job the way a customer says it, answers what it costs, and has its own way to get in touch.
Split system installation/services/split-system-installationDucted air conditioning/services/ducted-air-conditioningAircon repairs/services/air-conditioning-repairsServicing & maintenance/services/air-conditioning-servicingMulti-head systems/services/multi-head-systemsCommercial air conditioning/services/commercial-air-conditioning
A page per area
One for every town, suburb or neighbourhood you cover — each with its own copy rather than the same paragraph with the name swapped.
05What we report
After it's live
You get told what it produced.
A monthly note in plain English. Not a forty-page dashboard nobody opens.
Calls and quote requests
Tracked per service and per area, so you know which pages earned the season.
Maintenance plan sign-ups
Counted separately, because it is the number that smooths out your year.
Where you rank
For your services in your suburbs, reported monthly in plain English.
06Questions
Asked before every build
The questions we get first.
Can the site handle a seasonal spike?
Yes. Hosting, SSL and maintenance are included, the pages are static-fast, and the quote form and click-to-call are the two things we load first.
Can I promote maintenance plans?
That is usually the highest-value page on an HVAC site. It gets its own page, its own quote path and its own automated follow-up sequence.
What does it cost?
Every build is quoted against a written scope, so the number matches the job rather than a bracket on a price list. Tell us your services and the areas you cover and you get one fixed price with a delivery date — not an hourly estimate.
Do I own the site?
Yes. The domain stays in your name, the content is yours, and you can take an export of the whole site at any point. Nothing here is designed to trap you.
What do you need from me?
One 45-minute call. We write the content with you on that call rather than sending a 40-page questionnaire, then come back with pages for you to correct.
07Free review
Free website review
Get a free review of your own site
Tell us your business and your area. We'll look at how you show up online today and reply with what we'd change first — whether or not you hire us.
No pitch deck, and no discovery call before the useful part. You get a short written answer about your search visibility, your enquiry paths and the pages you are missing.