No prices anywhere
The first question every new client has is what a consultation costs. Practices that answer it convert; practices that make people ring to find out lose them to the one that published a number.
A clinic site that fills tomorrow's appointment book.
Pet owners choose a practice on trust, and they decide in about eight seconds. We build the site that answers what they are actually anxious about — cost, waiting, whether their animal will be frightened — and makes booking the obvious next step.
- Built for
- Veterinary practices
- Markets
- Worldwide
- Live demo
- Willow Creek Veterinary
01Live demo
See it, don't read about it
A finished site, in your line of work, that you can click around.
Willow Creek Veterinary is a complete demonstration site we built — every page, every service, every form working. It is a fictional business, so nothing on it is anyone's real trading record. Open it and picture your name on it.
Willow Creek Veterinary
A calm, AAHA-accredited veterinary clinic in south Denver.
Veterinary clinicDenver, CO
6Service pages6Area pages13Pages in total
What to look at first
Read the service pages — every one names what it costs
Look at how the dental page answers the anaesthesia fear directly
Open an area page and see how one neighbourhood gets one page
Use the appointment form — it works, and nothing is stored
Every demo is a fictional business and is labelled as one on every page. We will not put a company that does not exist online without saying so — and we will not invent reviews or results for yours either.
02The problem
Why the site you have isn't working
Three things that cost you the enquiry.
These are what we find on almost every veterinary practices website we are asked to look at.
Booking means phoning at 9am
The front desk is the busiest phone in the building at exactly the hour everyone is told to ring. Every engaged tone is a client trying the practice down the road.
The anxiety is never addressed
Nervous dog, a cat that hates the carrier, a bill they are dreading. Say how you handle those and you win the client before they arrive.
03What you get
In every build
What's actually included.
One fixed price against a written scope. Everything below is in it — there is no list of extras waiting after you sign.
A page for every service
Wellness, dental, surgery, urgent care, senior care — each answering the questions owners actually ask before they ring.
Prices where people look
A published consultation fee and a from-price on each service. It is the single biggest difference between a site that converts and one that does not.
Online booking or a request form
Wired into your practice management system where it supports it, and a short request form where it does not.
New client registration
Done before they arrive, so the first visit starts on time and the front desk is not taking details at the counter.
Your team, properly introduced
People choose a vet, not a building. Photographs, names and what each of them is known for.
Accreditations shown
AAHA, Fear Free, Cat Friendly, RCVS — whichever apply, displayed where a cautious owner looks.
Emergency and out-of-hours
Answered clearly on every page, because that is the search someone makes at 11pm.
Hosting, SSL and changes
Included. You ring us when a price or a team member changes.
04Structure
One page per thing people search for
The structure that actually ranks locally.
This is the page list from the Willow Creek Veterinary demo. Yours is built the same way, with your services and your areas.
A page per service
Each one names the job the way a customer says it, answers what it costs, and has its own way to get in touch.
A page per area
One for every town, suburb or neighbourhood you cover — each with its own copy rather than the same paragraph with the name swapped.
05What we report
After it's live
You get told what it produced.
A monthly note in plain English. Not a forty-page dashboard nobody opens.
Appointments booked
From the site, by service, so you know which pages fill the diary.
New client registrations
Counted and attributed, so growth is a number rather than a feeling.
Where you rank
For your services in your neighbourhoods, reported monthly in plain English.
06Questions
Asked before every build
The questions we get first.
Can it connect to our practice management system?
Usually. We have built against the common ones and we will tell you honestly at the scoping call what your system will and will not let a website do. Where live booking is not possible we build a request form that lands with the front desk.
Should we really publish our prices?
For the consultation fee and a from-price per service, yes — and the practices that do it consistently report better-qualified enquiries, not worse. What people cannot find out, they assume the worst about.
Do you build practice software as well as sites?
We do. Appointments, records, reminders and billing — we have built and still run veterinary software in production. If the website is the first step and the system is the second, we can do both, and we will tell you if you only need the first.
What does it cost?
Every build is quoted against a written scope, so the number matches the job rather than a bracket on a price list. Tell us your services and the areas you cover and you get one fixed price with a delivery date — not an hourly estimate.
Do I own the site?
Yes. The domain stays in your name, the content is yours, and you can take an export of the whole site at any point. Nothing here is designed to trap you.
What do you need from me?
One 45-minute call. We write the content with you on that call rather than sending a 40-page questionnaire, then come back with pages for you to correct.
07Free review
Free website review
Get a free review of your own site
Tell us your business and your area. We'll look at how you show up online today and reply with what we'd change first — whether or not you hire us.
No pitch deck, and no discovery call before the useful part. You get a short written answer about your search visibility, your enquiry paths and the pages you are missing.