Written for other lawyers
Practice-area pages full of statute references and the firm's own history. The person reading it wants to know whether you can help with the thing that happened to them last Tuesday.
A firm's site that turns a worried search into an enquiry.
People contacting a solicitor are usually frightened of two things: what it will cost, and being treated like a file number. A site that answers both plainly gets the enquiry. Most firm websites answer neither.
- Built for
- Law firms
- Markets
- Worldwide
- Live demo
- Marlowe & Finch
01Live demo
See it, don't read about it
A finished site, in your line of work, that you can click around.
Marlowe & Finch is a complete demonstration site we built — every page, every service, every form working. It is a fictional business, so nothing on it is anyone's real trading record. Open it and picture your name on it.
Marlowe & Finch
Leeds solicitors for injury, family, employment and property matters.
SolicitorsLeeds, West Yorkshire
6Service pages6Area pages13Pages in total
What to look at first
Read a practice-area page — written for the client, not the profession
See how each one names a fee, a free consultation or no-win-no-fee
Look at how the employment page leads with the three-month deadline
Use the case review form — it works, and nothing is stored
Every demo is a fictional business and is labelled as one on every page. We will not put a company that does not exist online without saying so — and we will not invent reviews or results for yours either.
02The problem
Why the site you have isn't working
Three things that cost you the enquiry.
These are what we find on almost every law firms website we are asked to look at.
No indication of cost
'Contact us for a quote' is the reason someone leaves for the firm that published a fixed fee or said the first conversation is free.
Nothing about deadlines
Three years for an injury claim, three months for a tribunal. Firms that say this plainly get the call today instead of in six weeks.
03What you get
In every build
What's actually included.
One fixed price against a written scope. Everything below is in it — there is no list of extras waiting after you sign.
A page per practice area
Injury, family, employment, wills, property, disputes — each written for the person with the problem, not for the profession.
Costs answered honestly
Fixed fees where the work allows one, free first consultation, or no win no fee — stated on the page rather than hidden behind a contact form.
Deadlines stated plainly
Limitation periods named on the page that needs them. It is the most useful thing a firm's website can tell someone, and almost none of them do.
Your solicitors, introduced
Named, with their area and their direct line. Clients instruct people.
Regulatory details shown
SRA or bar number, accreditations and complaints procedure, where a client can actually find them.
An enquiry form that works
Short, on every page, routed to the right team rather than a general inbox.
Local search set up
Google Business Profile and structured data, so the firm shows up for the searches made in your city.
Hosting, SSL and changes
Included. You ring us when a fee or a team member changes.
04Structure
One page per thing people search for
The structure that actually ranks locally.
This is the page list from the Marlowe & Finch demo. Yours is built the same way, with your services and your areas.
A page per service
Each one names the job the way a customer says it, answers what it costs, and has its own way to get in touch.
A page per area
One for every town, suburb or neighbourhood you cover — each with its own copy rather than the same paragraph with the name swapped.
05What we report
After it's live
You get told what it produced.
A monthly note in plain English. Not a forty-page dashboard nobody opens.
Enquiries by practice area
So you can see which areas the site actually feeds, and which need work.
Calls from the site
Tracked per page, so marketing spend stops being guesswork.
Where you rank
For your practice areas in your city, reported monthly in plain English.
06Questions
Asked before every build
The questions we get first.
Will it meet our regulator's requirements?
We build to the disclosure rules that apply to you — SRA transparency rules in England and Wales, and the equivalent bar and state rules elsewhere. You and your compliance officer approve every page before it goes live.
Do we have to publish prices?
In some jurisdictions and for some work, you already must. Where it is optional, firms that publish a fixed fee or say clearly that the first conversation is free consistently get better-qualified enquiries.
Can you handle several offices or practice areas?
Yes. Multi-office builds get a page per office with its own details and its own local search setup. It is more pages, so it is a bigger scope, and the quote says so up front.
What does it cost?
Every build is quoted against a written scope, so the number matches the job rather than a bracket on a price list. Tell us your services and the areas you cover and you get one fixed price with a delivery date — not an hourly estimate.
Do I own the site?
Yes. The domain stays in your name, the content is yours, and you can take an export of the whole site at any point. Nothing here is designed to trap you.
What do you need from me?
One 45-minute call. We write the content with you on that call rather than sending a 40-page questionnaire, then come back with pages for you to correct.
07Free review
Free website review
Get a free review of your own site
Tell us your business and your area. We'll look at how you show up online today and reply with what we'd change first — whether or not you hire us.
No pitch deck, and no discovery call before the useful part. You get a short written answer about your search visibility, your enquiry paths and the pages you are missing.